Nike Training Club
A nutrition feature to enhance fitness goals and overall wellness.
TEAM
2 UX/UI Designers
MY ROLE
Research
UX/Strategy
Visual Design
TOOLS
Figma
TIMELINE
4 weeks
CHALLENGE
The project involved addressing a nutrition challenge through the development or optimisation of a sales flow or recipe flow.
SOLUTION
Nike Nutrition is a new feature within the Nike Training Club app, offering personalised meal plans and step-by-step recipe guidance to help users achieve their fitness goals, while expanding the app’s presence in the meal kit market.
FRAMEWORK
Questionnaires, Persona, Desk Research, Problem Statement
Brainstorming, Functional Benchmark, User Flow
Low-fi and Hi-fi Wireframes, Prototype
QUESTIONNAIRES
To get to know our users, we started with a questionnaire featuring several questions about their eating habits and nutrition. Based on responses from 74 participants, those who made conscious food choices were also committed to some form of physical activity. Nike Training Club stood out as the most frequently used app, known for its structured workouts and motivating atmosphere.
PERSONA
Frustations
Afonso doesn't have the time or ideas to make sure he eats the food he needs to achieve the necessary nutritional value.
Expectations
Feels motivated to meet the goal he has set for himself. Afonso hopes to improve his diet.
DESK RESEARCH
"The global meal kit delivery market is expected to expand at a CAGR of 15.3% to 2030"
Type of service (online); Service type (cook and eat); Type of meal (non-vegetarian and vegetarian)
The Home Meal Kit Delivery industry from 2020 to 2030 highlights the rising popularity of online meal plans, presenting a significant opportunity for innovation within the health and wellness sector.
Afonso needs a way to plan his meals in order to reach his nutritional goals
BENCHMARK FUNCIONAL
In the meal kit market, HelloFresh and Blue Apron are the main players. We analysed how these platforms work: they offer a wide variety of dietary options and meal types, yet there is still room for improvement. By leveraging Nike’s extensive data on users’ fitness goals, workouts, calories burned, and other metrics, we envisioned a more personalised experience, one that adapts meal plans and recipes to each individual’s specific needs and preferences.
USER FLOW
LOW-FI WIREFRAMES
While sketching low-fidelity screens, we explored layout, hierarchy, and interactions. Guided by the Nike Design System, we adapted existing components to maintain consistency while experimenting with different approaches.
MID-FI WIREFRAMES
Plan Order Flow and Recipe Flow
We designed two key flows: the Plan Order Flow, which guides users through purchasing a meal plan with suggested meals tailored to their physical activity and with the option for home delivery; and the Recipe Flow, providing step-by-step cooking instructions along with a ‘hands-free’ mode, allowing users to navigate the app via voice while preparing their meals.
Plan Screen
Recipe Flow
Impact and next steps
Afonso can now plan his meals in line with his nutritional goals using an app that integrates his physical activity data, creating a highly personalised experience. Looking ahead, integrating the app with Microsoft Calendar will help embed it into users’ daily routines. At the same time, introducing Nike into the expanding meal kit industry has unlocked exciting new possibilities for growth and innovation.